Nikon D3400 DX Format Entry Level DSLR Announced

Nikon has announced the D3400, an entry-level DX format DSLR with SnapBridge technology built in. 

A successor to the Nikon D3300, it's the first entry level Nikon camera to feature SnapBridge, the camera uses Bluetooth low energy technology to keep it connected to your smartphone or tablet and automatically sync photos as users shoot. 

The camera features a 24.2 megapixel sensor and is capable of recording Full HD video footage at 50p/60p. 

Pricing is as follows:

- Body only: £399.99

- With 18-55mm AF-P NVR lens: £469.99

- With 18-55mm AF-P VR lens: £489.99

The camera is due to be available from 15 September 2016. 

From Nikon:

Nikon presents the D3400, the DX-format DSLR that makes it spectacularly easy to shoot high-quality images—and then share them instantly. The D3400 is Nikon’s first entry-level DSLR to boast SnapBridge, making it the perfect camera for those who want to step up from snapshots to photography, and who care about sharing their images on the go.

Nikon’s SnapBridge utilises Bluetooth® low energy (BLE) technology to let the camera maintain a constant, low-power link with a smartphone or tablet. D3400 users can automatically sync photos as they shoot, from wherever they are. Pick up the smart device that’s paired with the camera and the photos will be there, ready to share: no fuss, no waiting. And these won’t be just any photos. Images are richly detailed thanks to the camera’s large 24.2 MP DX-format sensor, powerful EXPEED 4 processor, and NIKKOR lens. Users can revel in the freedom to achieve dazzling shots in low light, and create portraits with smooth background blur. Beyond photos, Nikon’s renowned D-Movie makes it simple to create cinematic-looking video footage. Even novice moviemakers can easily film with available light and make subjects stand out against beautiful background blur with a fast NIKKOR lens.


Simon Iddon, Head of Product Management at Nikon UK, says: “The D3400 is an exciting new addition to the already successful D3000 series. This small and fast D-SLR inherits superior technology from Nikon’s higher-end cameras whilst retaining the ease of use that Nikon’s entry-level range of cameras are known for. Alongside this, SnapBridge enables always-on connectivity allowing people to share high-quality images in real time.”

Nikon D3400 Key features: 

-The small D-SLR that keeps on shooting: capture up to 1200 shots on one charge thanks to the camera’s low-energy design and high-capacity battery.

- Low-light excellence: ISO 100–25600, an increase of one step compared to the maximum ISO capability offered by the D3300.

- Guide mode: for users that are new to DSLR photography, Guide Mode demonstrates how to adjust the camera settings in order to capture great photos and movies.

- The Nikon DSLR advantage: exceptional speed, precision and handling thanks to the razor-sharp autofocus (AF) system and the bright optical viewfinder.

- D-movie: records smooth Full HD video footage at frame rates up to 50p/60p.

- Expandable system: compatible with the full range of NIKKOR DX-format lenses and easy-to-use Nikon Speedlights.

- Kits: the D3400 comes with multiple kit options that include the camera body and one or two NIKKOR lenses. Easily cover the everyday with a versatile standard zoom, or reach out to the horizon with a kit that features the AF-P DX NIKKOR 70–300mm f/4.5–6.3G ED VR lens. Kits with AF-P NIKKOR lenses make a great choice for movie shooters as these lenses focus quickly and quietly, enabling smooth video footage with practically no drive noise.